Point of Purchase - October 2019

In this issue

Market Updates

Cover Story

Tech Start-UP

‘Retailers have started realising the value of analytics’

‘Any solution has to be linked to the business objectives’

Tech Solution

How Panasonic’s new shelf labelling solution will boost retail efficiency

Event Buzz

Green printing: Mapping the way ahead

Brand Talk

Deepak Chhabra, MD Tupperware India

Rewins Raj – Head of Retail at Matrimony.com

Saumitra Prasad,CMO, Kokuyo Camlin

Komal Agarwal, Marketing Director, Pebble Mobile Accessories

Retail Talk

Mukesh Kumar, CEO, Infiniti Mall

Column

Shankar Shinde, Managing Partner, Geometry Encompass

Shopper Marketing

Arti Singh, Vice President Madison Retail Paradigm

News

In-Store Asia 2020 set to chart new retail possibilities

Resource

Calendar

‘Retailers have started realising the value of analytics'

Founded in January 2018, retail analytics start-up Veda Labs offers a deep technology platform for retailers. With the help of computer vison, deep neural network and the custom technology libraries, Veda Labs helps to identify footfalls, and age and gender of each customer who walks into the retail space. With the existing CCTV camera video feed, the company provides an entire overview on the customer journey with footfall analysis. In a chat with Point-of-Purchase, Vivek Singh, Co-founder, Veda Labs talks about how the company is enabling brands to generate more data so that they can use it across multiple metrics like sales conversions per customer walk-in, marketing ROI on store walk-in, store heat maps, etc.

3 mins

How Panasonic's new shelf labelling solution will boost retail efficiency

Panasonic recently launched a new Electronic Shelf Labelling (ESL) solution to provide retailers the ability to wirelessly update content on shelving signages quickly and efficiently. Developed at Panasonic’s India Innovation Center (IIC) in Bengaluru, the solution has been launched in association with E Ink, a leader in ePaper technology, to provide operational efficiency and improve profitability for retailers. Point-of-Purchase catches up with Vijay Wadhawan, Group Chief, Systems Solutions Division, Panasonic India to know more about the solution and how it is going to help retailers in their business.

4 mins

Green printing: Mapping the way ahead

The ‘Power of Print: Explore the Possibilities’ breakfast roundtable meet presented by HP Latex with Retail4Growth as its media partner held in Mumbai recently threw the spotlight on the future of green printing with senior professionals representing both the industry and the client (brands/ agencies) sharing their views. Here is a look.

5 mins

‘Click and collect model will help in footfalls'

Infiniti Mall, a subsidiary of K Raheja Realty Group, is a chain of shopping malls and a premier destination for shopping, entertainment and food. The first Infiniti Mall opened in 2004, in Andheri, Mumbai, followed by the second property in Malad (Mumbai) in May 2011. Infiniti Mall (Andheri) is located at Oshiwara Link Road in Andheri (West) with 65 stores, a six-screen multiplex (PVR Icon), food court, Family Entertainment Centre and restaurants besides shopping. Infiniti Mall (Malad), located on New Link Road in Malad (West), is one of the biggest malls in Mumbai. It houses more than 200 shopping brands, multiplex, 36 food outlets and an FEC under the name Fun city. The mall is also one of the few malls that decided to go omnichannel and introduce the ‘click and collect’ model. On the side lines of the IRF event, Point of Purchase catches up with Infiniti Mall CEO Mukesh Kumar to know more about the mall’s strategy and how it is staying ahead of the competition.

2 mins

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Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.