IMPACT - November 11, 2018
IMPACT - November 11, 2018
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In this issue
THE TRAI EFFECT
Selling Instant Happiness
When Gits Food launched in 1963 with soups, people were alien to the concept of instant mixes and the brand had to launch a complete new range of products, to win over consumers. Sahil Gilani, Director, Sales and Marketing, Gits Food Products tells us how the category has grown since then and how the legacy brand is consistently upping its game, to stay relevant.
5 mins
The TRAI Effect
Long legal battle ends with Supreme Court upholding the Telecom Regulatory Authority of India (TRAI)’s new tariff order; but will it actually impact bottomlines in the broadcast sector?
5 mins
One More For The Dpos
Why did broadcasters choose to challenge the copyright implication rather than addressing basic issues thrown up by the TRAI tariff order?
3 mins
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.
2 mins
Twinning The Tv Plus Digital Way
PLUS DIGITAL WAY ‘Twinning’, the second AXN original themed around relatable fashion which was launched recently, has been showing strong traction in terms of early viewership numbers. Tushar Shah, Business Head, English Cluster, Sony BBC Earth and Sony AATH and Uday Sodhi, Business Head, Digital - Sony Pictures Networks India (SPN) tell us about the conceptualization of the show, as well as the convergence between Sony’s TV plus Digital platforms.
3 mins
Why Athletes Make Good Brand Ambassadors
The stage is set for the women’s 400 meter event at the IAAF World U20 Championships. An 18-year-old sprinter dressed in blue walks up to the starting line. She takes her stance, and with nerves of steel strengthens her resolve. The starter pistol sounds and she goes flying into the wind. Precisely 51.46 seconds later, Hima Das has clinched a historic Gold win, becoming the first Indian track athlete to be a world champion.
2 mins
IMPACT Magazine Description:
Publisher: exchange4media
Category: Business
Language: English
Frequency: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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