IMPACT - December 15, 2018

In this issue

THE INTERNET EVANGELIST

Piyush Pandey Hits The Ball Out Of The Park!

As the legendary adman gets set to take on his role as Global Chief Creative Officer, Ogilvy in January, 2019 – the first such role for an Indian - industry leaders, colleagues and competitors have nothing but words of high praise and pride

2 mins

Driving Differentiation Through Familiarity

Philips has been present in India for over 80 years now and it’s the brand’s continuous efforts at understanding the consumer’s needs and innovating that has helped it stay relevant over the years, statesGulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent

5 mins

‘We Are Not In The Business Of Launching Me-Too Products'

From the ‘I Love You Rasna’ advertising campaigns to the all-natural Native Haat product line, the much-loved brand Rasna has had quite a journey.Piruz Khambatta, Chairman and Managing Director, Rasna, tells us about how the brand has stayed strong in a competitive category by offering a diverse product line that has something for every consumer

5 mins

The Internet Evangelist

Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission

10+ mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future