This issue of Paddock magazine is going to be much more critical, as we take a better look at the sponsorship side of Formula 1. We got in touch with the heads of most interesting players in this dynamic industry and sat down for a talk to them about bringing brands into the sport, dominating tendencies, updates, obstacles, competition and predictions for the future of high-end racing sponsorship. So what do people who have their hands very deep in money-matters, the ones who work hard for the Formula 1 spectacle to be as shiny as possible have to say?

Furthermore, catch up with individuals like Dr Helmut Marko and Pierre Gasly of Red Bull, Francois-Michel Gregoire of Who Works In F1, Shane Heminway of Monaco Star Events, Arif Rahimov of Baku City Circuit, a former F1 driver Max Chilton, David Hayhoe of Formula 1 The Knowledge, and others like Pau Serracanta of MotoGP, Mark Preston of Aguri Formula E Team, to find out what’s hot and what’s not in the motorsport business.

Keep it perfect, keep it exclusive.

It’s about time we took a more profound glance at the sponsorship affairs in Formula 1, and the perfect way to do it for us is by tailoring a special report. We asked relevant questions to some of the most interesting players in the high-end world of motorsport sponsorships, talking both to the agencies working hard in this field and the actual sponsors/partners of Formula 1.

Apart from that, please be sure to get your hands on our lifestyle section and a very extensive series of columns. Feel free to catch up with people like Sir Jackie Stewart, also Daniel Ricciardo and Max Verstappen of RBR, Stefano Domenicali of Lamborghini, Thomas Nieszner of DHL, Kevin Magnusen of Haas, Natalee Davis of Castrol, Alexandre Mea of Champagne Carbon and many more.

Enjoy if you can!

Our proudest annual tradition is capturing the changes in Formula 1 by making a power list – 100 Most Influential People In F1. 2018 marks the eighth edition of this exclusive register. So who’s hot, who’s not and who’s new?

Other than that, you might also like to catch up with people such as Toro Rosso’s Graham Watson, BIC’s Sheikh Salman, Formula E’s Alejandro Agag, Barcelona circuit’s Joan Fontserè, IWC’s Yan Lefort, Singapore GP’s Emmanuel Lee, COTA’s Bobby Epstein and many more. We also have a few special lifestyle articles on Monaco, therefore be sure to have a look.

The most important edition of the year is in your hands right at this moment, so read responsibly and enjoy if you can.

Always a pleasure,

Every year we take a look at the most exclusive part of Formula 1 – the hospitality sector. Formula 1 teams and hospitality companies that are featured in this annual special report include Force India, Haas, GP Management, Apogee, F1 Experiences and even Dorna Sports, the commercial rights holder of MotoGP!
Other than that, you might also like to hear from people like Sir Jackie Stewart, Steve Madincea of Fantastec, Brendon Hartley of Scuderia Toro Rosso, Guenther Steiner of Haas F1, Alain Prost, Tania Reilly, Bernd Mayländer and many other professionals of the high-end motorsport world. As if that wouldn’t be enough, there’s a refreshing lifestyle section and a great choice of relevant expert columns.
Enjoy if you can! Always a pleasure.

We are in for a treat to see a Formula 1 race in France this year, and Germany is back on the map. Talking about racing destinations, be sure to go through our Circuit Promoters special report – it has the relevant ratings of each and every circuit of 2018, all tailored especially for our readers by a competent and trusted team of known Formula 1 travellers.

Catch up with Mario Isola of Pirelli, David Croft of Sky Sports, Manish Pandey of Amazon Prime’s Grand Prix Driver, François Dumontier of the Canadian GP, also Paolo Pininfarina, Mario Andretti and many more. Don’t miss our columns and features, full of sharp insights from motorsport experts about what’s hot or not in the business of racing.
Enjoy it if you can! And thank you.

And we’re off! The 2018 Formula 1 season is here, so is a new set of articles, columns, interviews and features from experts and those working in the industry.
In this current edition of Paddock magazine, you are welcome to sit down for a chat with Gene Haas of Haas F1, Bob Bell of Renault F1, Paolo Del Prato of OMP, Tedd Yip Jr of Theodore Racing, commentator and broadcaster Jonathan Legard and many more. Be sure to check out our Season Preview, written
by the one and only Phil Woods, who’s making his return to the sport’s journalism with the Paddock magazine.
Also, don’t forget to have a great start of the Formula 1 year – we’re all here to celebrate it.
It’s always a pleasure.

Hello. We’re almost finished exploring the winter works of Formula 1, and this new edition is waiting for you to surf through the following pages – they’re packed full of expert insights on the interesting world of motorsport business and lifestyle.
Each month we try to tackle relevant topics and give you a wide spectrum of choices, a bigger assortment of fresh opinions so to say. This time we delve into various affairs like getting your prospect to sell your sponsorship property for you, working on your company’s image, discussing power struggles, shareholder issues and much more. 
You’ll also be able to catch up with personalities like Nigel Mansell, Mika Hakkinen or Siegfried Stohr, as well as Cyril Abiteboul of Renault F1, Mehul Kapadia of TaTa
Communications, Charles Leclerc of Sauber and others. 
Be sure not to miss the lifestyle section with an exclusive Luxury Goods special report.
Enjoy it if you can! And thank you.

We’ve gathered a group of individuals that you might like to hear from this time: Adam Jacobs of Haas F1, Cyril Abiteboul of Renault F1, Professor of Sports Enterprise Simon Chadwick, Ginger Leigh of Formula VIP events, Force India’s Otmar Szafnauer, Keith Bruce of F1 Experiences, Mika Salo, Emerson Fittipaldi and many others.

The edition you’re holding in your hands right now also has an especially wide selection of expert columns and features, providing the opportunity to get valuable insights: from celebrating true winners of the sport business or developing lasting partnerships to examining the Formula 1 ladder and learning from the experience of respected professionals of the industry.

Enjoy it all if you can! Always a pleasure.

This time we at Paddock magazine have a whole lot of surprises ready for you, starting with some advice on how to hone spe- ci c skills or acquire detailed knowledge: using a “sniper” ap- proach in sponsorship, controlling your online persona like the prince of Formula 1’s social media Lewis Hamilton, becoming an expert of the sport’s evolution and its digital presence, ex- ploring the changes in social media, learning more about the role of data engineers.
Later you’ll be able to hear from such personalities like Otmar Szafnauer of Force India F1, Sophie Ogg of Williams F1, Chris- tian Horner of Red Bull Racing, Brian Ruede of F1 Experiences, famous Italian photographer Ercole Colombo, Pat Gallagher of NetJets, Mario Isola of Pirelli and many more.
Be sure not to miss our annual report on private aviation and the exclusive lifestyle section.
Always a pleasure!

We recently had our own Top 100 Most In uential People In 
F1 list, yet the power games keep on constantly surprising the people of Formula 1. The sport is still right at the pinnacle of the pinnacle, and it seems Liberty Media are doing a great job so far. We’ll dig deeper into this very topic with the help of sponsorship experts, social media gurus, successful marketers, entrepreneurs, business managers and others.
You’ll get the chance to hear from people like James Key of Scuderia Toro Rosso, Steve Madincea – former head of PRISM and Outside the Box, Pascal Wehrlein of Sauber, Sergey Zorin of Kaspersky, António Félix da Costa of Amlin Andretti, Mattia Binotto and Simone Resta from Ferrari, Kai-Uwe Witterstein of Shell and many more. Enjoy if you can as we present to you this edition that’s basically a relevant mix of youthful energy and in- novative experience.
Always a pleasure!

Every year our magazine catches and frames the changes of Formula 1 by making a power list – 100 Most Influential People In F1. Who’s hot, who’s new and who’s out? Our most idiosyncratic and important edition of the year is in your hands right at this moment, so read responsibly!
Other than that, you might also like to hear from people like Gene Haas of Haas F1, Monisha Kaltenborn of Sauber F1, Carlo Boutagy of F1 FanZone, Sheikh Salman of BIC, Brian Learst of QuintEvents, Paolo Pininfarina, Damon Hill and many other professionals and experts in the high-end motorsport world. As if that wouldn’t be enough, there’s an exclusive lifestyle section and a great choice of relevant columns.
Enjoy if you can! Always a pleasure.

No reason to slow down now – the 2017 Formula 1 season is under way and we couldn’t be more looking forward to what changes it will bring along the year. Prior to the first race, our own Stephen Camp has hand-crafted a very special Season Preview, therefore the rest of the Paddock team decided to go full-throttle on the features & columns section while also not forgetting the lifestyle articles at the end of the magazine.

From tackling sponsorship acquisition to having a productive day at the race, from succeeding in motorsport marketing to drinking liquid sunshine, from running the sport of Formula 1 to enjoying a fine selection of exclusive new products – it’s all here, all relevant, all at your disposal.

Enjoy if you can! Always a pleasure.


We’re excited to announce our very own take on the Formula 1 circuits of 2017, with personalities like Mark Hughes, Robin Fenwick, Katja Heim, Laurence Cellario, Brian Sims, Jonny Dodge and Enrico Zanarini behind this special report. You’ll be able to find a complete professional rating of the circuits, also insights from the track operators’ perspective.

The expert columns, interviews and other features are worth a glance too, tackling social media, travelling, sponsorship, operating in new markets, management techniques and so forth. Of course, you shouldn’t miss the hot topic of the whole edition – our cover story about Bernie Ecclestone’s date with destiny, all carefully and interestingly tailored by George Woods Baker. 

Enjoy if you can! It’s always an absolute pleasure.

This issue of the Paddock magazine has a wide selection of expert columns and features, providing the opportunity to get insights from motorsport professionals around the globe: all from celebrating true winners of the sport or raising creative engineers to examining the Formula 1 ladder and learning from the most recent business mistakes.
We also have a special report about the best hotels, which includes 21 choices of the finest places to stay at every Formula 1 destination. Don‘t miss our lifestyle section as well, with an “If I Ran F1” piece by Toby Vintcent – the famous author of Formula 1 books, and a few relevant articles about the luxury life outside the track.
Ant the hot topic, of course. The cover story written by James Parrish explores what can Liberty Media really do for Formula 1’s popularity and its revenue.
Enjoy if you can! Always a pleasure.

The infamous and legendary Formula 1 summer break is finally over (if it isn‘t for you – congratulations!), so we‘re as down-to business as possible. Pull up a chair and sit down with people like Massimo Rivola of the Ferrari Driver Academy, Jean-Éric Vergne of DS Virgin Racing, Max Verstappen and Daniel Ricciardo of Red Bull Racing, Louis de Fautereau of Mumm, Kai-Uwe Witterstein of Shell and many others, including a TV personality and business magnate Theo Paphitis, who shares his interesting fantasy Formula 1 team with us.
This time our lifestyle section can almost live up to the expert columns and features by motorsport professionals, so it‘s not entirely all work and no play. Find out about luxury properties, why offline is hot again, how to treat the most important guests and so on. Also, remember to enjoy yourself. A pleasure!

We have a charming special report ready for you. It includes some very interesting players in the hospitality business, with a focus on Formula 1, Formula E and MotoGP. Our aim was to examine the imposing success of these grandees, take a closer look at the tendencies and find what’s relevant in the most luxurious sector of motorsport today.
Don’t forget to catch up with people like Ricardo Guadalupe of Hublot, David Coulthard of Red Bull, Paul Hembery of Pirelli, Erwin Bamps of Gulf Craft, Simon Pavitt of Manor Racing, Mehul Kapadia of Tata Communications, Mark Gallagher of Performance Insights Ltd, also Esteban Gutierrez, Allan McNish and others.
After all that, you’re free to stroll around our relaxing lifestyle section.
Enjoy and keep it perfect!


Every year our magazine catches and frames the changes of Formula 1 by making a power list - “100 Most Influential People In F1”. Who’s hot, who’s new and who’s out? The most idiosyncratic and important edition of the year is in your hands right at this moment, so read responsibly!
Other than that, you might also like to hear from people like Claire Williams of Williams F1, Rob Marshall of RBR, Nelsinho Piquet, Steve Madincea of PRISM, Guenther Steiner of Haas F1, Rodrigo Sanchez of the Mexican GP, Carlo Boutagy of F1 FanZone and many other professionals and experts in the high-end motorsport world. Also, don’t miss our exclusive lifestyle section and a wider choice of relevant columns.
Keep it perfect, keep it exclusive.

This issue of the Paddock magazine is about sharing experiences and giving relevant advice, also preparing you for the upcoming 2016 Formula 1 season in style. Learn about doing press for motorsports, engaging modern fans via social media, making your VIPs feel like real VIPs, transferring Formula 1 elements into the business world, dealing with growing power, investing in luxury properties, organizing a new Formula 1 race, finding out what Bernie’s most unconventional ideas were, how the map of all podiums by British drivers looks and so forth.

One of the most respected motorsport marketers on the planet, Zak Brown is here to talk about the sport’s future, getting Formula 1 into the heads and hearts of Americans, finding new promising drivers. Personalities like Gene Haas and Nick Heidfeld are also here to share their sincere insights. Finally, we have a fresh, carefully tailored and somewhat musical Season Preview ready for a close team-by-team exploration, it’d be a sin to miss it!

Always a pleasure!


Before the 2016 Formula 1 season starts, it’s time to take a solid look at the winter that the world of this sport just had. To help us do that, we invited some interesting personalities to discuss relevant affairs of the industry; people like Romain Grosjean of Haas F1, Serge Michel – owner of Armin Strom, Arif Rahimov – Executive
Director of the Baku City Circuit, Formula 1 chief’s daughter, businesswoman and philanthropist Tamara Ecclestone, Vijay Mallya – co-owner and Team Principal of Force India and Steve Madincea, founder and head of PRISM.

We’re proud to present a new and shiny Circuit promoters Special report, where all needed information about the 2016 circuits can be found together with an expert survey we did on the tracks in terms of hospitality, access, conducting business and facility quality.

Also, don’t miss some surprising statistics as well as our relaxing lifestyle section – it’s all here, all consistent, all relevant.

Enjoy if you can, and thank you.

Have we got a team of motorsport experts and celebrities ready this month! From Zak Brown, CEO of CSM to Mark Preston, team principal of the Formula E Aguri team, from Brian Sims, founder of the Motorsport Industry Association to Chris Sice, Director of Blended Republic, from Katja Heim, CEO of KHP to Ron Simons, head of RSR, from Jo Ramirez, a respectable author to Liam Cunningham, actor on the most popular show in the world, Game of Thrones. 

All these personalities are here to give us their solid insights on the relevant matters of the racing industry – it’s been a while since an issue of Paddock was this crowded.

Also, it would be a sin to miss the four award ceremonies – Sponsorship, Social Media, Content Marketing and Money, Egos & Speed. Additionally, like every year, we present a freshly tailored team-by-team season review of 2015 Formula 1 season, so there’s really no place left for boredom in the following pages.

Enjoy if you can, and thank you. 

Formula 1 is once again widening it’s spectrum of influence – we are in for a treat to see the new race in Baku next year, and Germany is back on the map. This issue of Paddock magazine seems to be quite geographical in a sense that our writers take
on various challenges in very different locations.

A few examples: we’re organising an exceptional evening in Monaco, catching up with champion BMW female riders in South Africa, Australia and France, exploring the Indian giant Mahindra, opening the workrooms of a new Formula 1 team in the US, yachting around in Croatia, partying in Singapore and Abu Dhabi, spotting key people in Mexico, plunging into the digital world to see if a crowd-funded Formula 1 team is realistic and so on and on.

Also, check out our bigger-than-usual columns & features section, with relevant insights from motorsport experts about what’s hot or not in the business of racing.
Enjoy if you can, and thank you.

We almost got used to the new look of the Paddock magazine, so if you still need some time to adjust – help yourself while surfing through the following pages, packed with expert insights on the interesting world of motorsport business.

Each month we try to explore various relevant topics to give you a wide spectrum of choices, a bigger assortment of fresh opinions, and this particular edition that you’re holding in your hands is definitely not an exception. From dealing with sponsorship problems to figuring out what superyacht to buy, from discussing power struggles to flying to Mexico for the Grand Prix, from chatting with Emerson Fittipaldi to going deep into Formula 1’s lobbyism – we have it all covered and ready.

Enjoy if you can, and thank you.

You’ve guessed it – Paddock magazine has changed its “livery”.From the cover to the last printing mark, we are freshly powered up for a new chapter. Explore the new design by taking a glance at our starting grid, data, columns & features, special report and the lifestyle section.
After a really peculiar first season that Formula E had, we decided to look more closely into the business, sponsorship and marketing side of it – what were the strengths and weaknesses?
Also, check out all the solid columns to find out about power struggles, key choices, relevant deals and meet interesting personalities that will definitely get back to your radar soon. Whether it’s a bit sad or not, this may be our very last special report that we do. So we picked our favourite subject – private aviation, or as we call it, “the business side of sipping champagne in the sky”. Don’t worry, we’ll have something exciting ready for you instead of the reports, and we’re working on it right now to present it both in time and in style.

Paddock magazine is now in its eight year of publication, and we still learn a lot from the people featured here.

This time, for instance, we learn how to keep Formula 1 exciting, how to fight the competition on and around any motorsport circuit, how to supercharge your sponsorship, keep it easy on an intense race day, make vigorous enhancements to a car, run a Formula 1 team and deal with various business problems that the motorsport industry faces.

Of course, there is more. Firstly, let’s take a peek at one of the most exclusive
sectors in the world – the luxury properties market – and try to find business connections to motorsports by talking to the most interesting players in the real estate game. Secondly, why not look at the most realistic candidates to replace Bernie Ecclestone when the time comes? Thirdly, let’s open the curtains
about what the top Formula 1 drivers are making this year. And finally, the
lifestyle section is ready to welcome you and make you feel relaxed – enjoy cars,
bikes, galleries and impressively slick F1- related products.

It’s always a pleasure, keep it perfect!

Well, have we got a collection of interesting people for you this month!
Our very own James Moy, Rubens Barichello, Maurizio Arrivabene, Daniel Ricciardo, Dany Bahar of ARES, exSilverstone boss Richard Phillips, Francois-Michel Gregoire of “Who Works In Formula One” books, Bernard Richards of BRM and many, many more are here to give you the updates from high-end motorsports.

You are welcome to enjoy our exclusive Sponsorship In Formula 1 special report, where we talk to the heads of the biggest and most influential sponsorship agencies.

As always, the lifestyle section presents new and exciting F1-related items as well as opens the curtains of the luxury world around Formula 1. Our columns and features are more profound than ever, with our loyal motorsport experts giving their sharp
opinions on all the noise Formula 1 has been receiving. Also, we have some new  faces and some fresh and a bit controversial points we need to make, so stay alert!

It’s always a pleasure, thank you

The day is finally here. Formula 1 is still widening its spectrum of influence – that’s visible almost in all areas of this commercially growing industry, thus we at Paddock magazine catch and frame that by making our famous “Top 100 Most Influential People In F1” list. Who’s hot, who’s not and who’s out? The most idiosyncratic and important issue of the year is in your hands, enjoy it! 

Additionally, we urge you to fill up your charisma tank by reading the second part of a spectacular interview with Sir Stirling Moss, also make sure to say hello to people like Pastor Maldonado of Lotus F1, Brian Learst of QuintEvents, Bernard d’Alessandri of Yacht Club de Monaco, Shane Heminway of US Star Events and Monaco Star Events, Henrik Lindberg of LINDBERG eyewear, Alexander Moiseev of Kaspersky, Oliver Bauss of RTV Film & Television, and many, many more. The best of luck in your way to the Top 100. 

It’s always a pleasure, thank you.

The sport of Formula 1 really does face one of its most dramatic years, as does the motorsport business industry behind it all. We at Paddock magazine have decided to get additional contributors to help us paint a better picture of just what’s going on in the magnificent yet complex spectacle of this highend F1 racing. So check out our columns and features from various motorsport experts, with the topics ranging all the way from career choices to inside wars, sponsorship innovations to management strategies, finding new racing talents – male and especially female – to making them stars inside and outside the track.

Obviously, we are more than happy to present a charisma-packed interview with Formula One ex driver Sir Stirling Moss and a cover story on Helmut Marko, but don’t miss our new type of special report – Executive Travel, also look through a unique wish list and a glamorous lifestyle section – you might find what you were looking for. Enjoy!

As the spectacular sport of Formula 1 is ready for yet another season, we at Paddock magazine are once again ready to bring you a sharper focus on the business side of this pinnacle of motorsport. This time we’ve taken a good look at all the teams prior to the season start and we analysed all the relevant points of who’s hot and who’s not. So don’t miss our Season Preview, creatively composed by our Formula 1 hitlady Dessislava Jeleva. 

In the following pages you may also stumble upon people like Pirelli’s main F1 man Paul Hembery, McLaren’s Team Principal Eric Boullier, former F1 star Mark Webber, F1 FanZone’s creator Carlo Boutagy, Lotus F1’s Pastor Maldonado and many, many more. Be sure to check out our F1 Hospitality special report – you know that Formula 1 probably has the best event hospitality on the planet. Our sharper-thanever regular features and columns from motorsport experts are here too. Obviously, remember to keep it perfect! 

A world-famous Icelandic politician Jon Gnarr, who took over the mayor position in Reykjavik due to a joke and helped the country recover after the bank crisis, used to say that modern politics is one of the most boring things today. His antidote for it all was humour and surrealism. The world of Formula 1 has experienced both these things in 2014 – there was a lot of space for comedy and certainly a fair amount of surrealism in the decisions that were made. We even had many examples of boring modern politics inside the motorsport industry. 

This issue of Paddock magazine is the antidote – relax and enjoy the Lifestyle section, where you can find a gallery of the best photos our very own James Moy took last year, a wish list of impressive F1- related essentials, and a truly remarkable Formula One fantasy set by Hermann Tilke himself. When you’ve taken the edge off, explore our special report on circuits of 2015, with relevant info and exclusive rankings by our readers! Also, it would be a sin to miss the cover story with Jean Todt, President of FIA, and our regular columns and features from motorsport experts. 

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For more than 8 years, Paddock Magazine has served as the authoritative voice in the motorsports industry. Paddock Magazine is the only business and lifestyle magazine in Formula 1. Now in its sixth year of publication, Paddock Magazine brings a sharper focus on the business of Formula One as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.

Influencers and opinion leaders look to The Paddock to discover the best products, services and experiences through both editorial and advertising, offered to the high end motorsports community. Paddock Magazine’s influence and leadership shines even further in signature issues such as 100 Most Powerful People in F 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.

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Paddock magazine - June 2016

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