Paddock magazine - February 2017

In this issue

We’re excited to announce our very own take on the Formula 1 circuits of 2017, with personalities like Mark Hughes, Robin Fenwick, Katja Heim, Laurence Cellario, Brian Sims, Jonny Dodge and Enrico Zanarini behind this special report. You’ll be able to find a complete professional rating of the circuits, also insights from the track operators’ perspective.

The expert columns, interviews and other features are worth a glance too, tackling social media, travelling, sponsorship, operating in new markets, management techniques and so forth. Of course, you shouldn’t miss the hot topic of the whole edition – our cover story about Bernie Ecclestone’s date with destiny, all carefully and interestingly tailored by George Woods Baker.

Enjoy if you can! It’s always an absolute pleasure.

How To Save The Formula 1 Show

Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Indeed, Sebastian Vettel, the four-time world champion has blamed expensive tickets and reduced engine noise to explain this phenomenon. However, it is important to bear in mind that the drop in viewing figures also affects the assistance to the tracks. Malaysian Grand Prix will stop hosting the race after 2018. Canadian GP is not guaranteed either, despite Lance Stroll signing with Williams. Singapore Grand Prix is expected not to renew the contract with FIA, holding the last race next year. As if that was not enough, Brazil, German and British GP’s future hang by a thread. But since there is no point in crying over spilt milk, here there are some advice FIA could follow in order to enhance the sport’s popularity and figures.

4 mins

Autonomy Is Ev's Killer App

Mark Preston is a Formula E Team Principal and founder of Street Drone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Today Mark predicts that the application of autonomous technologies will unlock greater efficiency and provide a cutting edge for automotive businesses.

3 mins

Allan Mcnish: “What Is Formula 1?”

Opportunities to interview great and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I would very much like to thansk Allan for his time and his very open answers. Enjoy!

7 mins

Date With Destiny

Bernard Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and making boat loads of money along the way for everyone involved in the process. There was no sign that he was getting set to hand over the reigns, at least willingly, anytime soon, but fate, as they say, waits for no man.

6 mins

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Paddock magazine Magazine Description:

For more than 8 years, Paddock Magazine has served as the authoritative voice in the motorsports industry. Paddock Magazine is the only business and lifestyle magazine in Formula 1. Now in its sixth year of publication, Paddock Magazine brings a sharper focus on the business of Formula One as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.

Influencers and opinion leaders look to The Paddock to discover the best products, services and experiences through both editorial and advertising, offered to the high end motorsports community. Paddock Magazine’s influence and leadership shines even further in signature issues such as 100 Most Powerful People in F 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.