Entrepreneur US - September - October 2023

In this issue

Who Needs Me?
Here’s the secret to Chris Hemsworth’s success: He stopped obsessing over his goals, and started asking what others needed from him.
by PAUL KIX

Zūm Zooms Ahead
How a clever startup redefined school buses—and landed the toughest clients.
by LIZ BRODY

What Were You Wrong About?

Sometimes, a shift in perspective can change everything. But how do you trigger a revelation? Here, six leaders talk about what helped them see things clearly.

2 mins

If at First You Don't Get Clients...

Try, try again? That's the lesson of Facet, an innovative financial planning startup that tried everything to get its first customers.

2 mins

Why 'Buy Green' Fails

As more companies become eco-friendly, they're often struggling to connect with consumers. Why? Because their communications are all wrong.

2 mins

How to Sound Smart and Memorable, Anytime

You don't have to memorize what you're saying. But you do need a structure that helps your ideas stick.

4 mins

Don't Come to My Meeting

As CEO, I've created an unusual meeting policy at my company. It helps build a culture of respect, agency-and substantial productivity, too.

3 mins

The Power of Ritual

Can an ancient practice help fast-growing companies (and founders) stay grounded? I prove it every week.

3 mins

How to Make an Irresistible Offer

To give your customers what they really want, you first need to know what they really need.

2 mins

WHO'S AT YOUR CENTER?

Chris Hemsworth was a struggling actor-until he figured out how to stop obsessing over what he wants, and start focusing on what other people need.

10 mins

Getting the Ungettable Client

Züm created a way to revolutionize school buses. But first, they'd need to sell it to school districts-notoriously resistant to change. Here's how they landed the biggest, hardest, sales worth hundreds of millions of dollars.

10+ mins

Spotlight on JAPAN

UPGRADING CAPITALISM BY EQUIPPING TODAY'S BUSINESSES WITH TOMORROW'S TECHNOLOGIES

7 mins

This Is the 'Ultimate Measure of a Good Leader'

When the founder of a fast-growing North Carolina biscuit franchise passed away abruptly the company discovered the true value of founding principles.

2 mins

When Life Is Preparation

Vanesa Ellis was no expert in mosquitoes or lawn care. But as it turns out, something else made her the perfect fit for two home-care franchise brands.

3 mins

Going for the Gold

After competing in two Olympics, this swimmer dove headfirst into her second career-and became SafeSplash Swim School's #1 franchisee. Here's how.

1 min

Selling Out, or Buying In?

Independent, mom-and-pop businesses are converting into franchises-but these decisions are tough to make when you've worked hard to build something on your own. What are these business owners giving away, and what can they gain?

10+ mins

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Entrepreneur US Magazine Description:

Entrepreneur US Magazine is the must-read magazine for anyone who wants to start, grow, or run a successful business. Each issue is packed with practical advice, inspiring stories, and expert insights that will help you take your business to the next level.

Whether you're a seasoned entrepreneur or just starting out, Entrepreneur US Magazine has something for you. Inside, you'll find articles on everything from business planning to marketing to finance to leadership. You'll also meet successful entrepreneurs who share their stories and insights on how to achieve success.

Here are some of the things you can expect to find in Entrepreneur US Magazine:

* In-depth articles on the latest trends and challenges facing small businesses
* Expert advice on how to start, grow, and run a successful business
* Profiles of successful entrepreneurs and their stories of success
* Interviews with experts in a variety of fields, from marketing to finance to leadership
* Practical tips and tools that you can use to improve your business

Entrepreneur US Magazine is a great resource for anyone who is interested in entrepreneurship or small business ownership. It is a well-respected magazine that is known for its high-quality content and insights.