Entrepreneur US - Startups - Spring 2024

In this issue

The Secrets of Jersey Mike’s
How a single sandwich shop went national.

Beating the Big Guys
How small companies stay competitive.

Small Business Success
Here’s how to do what you love, support your community, and make a good living, too.

Your Small Business Is About to Get Bigger

That's what this issue is all about. Read on!

2 mins

When It's Time to Go All In

Do you have a side hustle? Do you want to make it a full-time hustle, and escape your 9-to-5 job? Blavity founder Morgan DeBaun has some advice: Do it carefully, but steadily.

5 mins

Don't Come To My Meeting

As CEO, I've created an unusual meeting policy at my company. It helps build a culture of respect, agency - and substantial productivity, too.

2 mins

What's Your Ghost Job?

It's one of your five jobs. And if you want to find meaning at work, you must identify all of them.

5 mins

If at First You Don't Get Clients...

Try, try again? That's the lesson of Facet, an innovative financial planning startup that tried everything to get its first customers.

2 mins

'People Don't Buy What They Don't Know'

This snack brand was failing. Then its founder discovered the problem: He wasn't speaking his customers' language.

2 mins

MAKING PEOPLE COMFORTABLE DOESN'T HAVE TO COST A FORTUNE

Just ask the couple who built a basically unmarked bar that, within three years, has become one of the most beloved mom-and-pop shops in the country.

8 mins

YOU'LL ONLY FIND THIS HERE

When a local, independent business becomes known for something special - a product or service, or even just a unique vibe customers love knowing they're getting a truly one-of-a-kind experience. Here, seven mom-and-pops around the country share what helps them stand out.

3 mins

HOW ONE MOM & POP SHOP EXPANDED 2,700 TIMES

Jersey Mike's famously began as a single shop owned by a teenager. Now it's everywhere. How exactly does that happen?

10 mins

HOW DAVID BEATS OUT GOLIATH

Can mom-and-pop shops truly compete against big-box behemoths and e-commerce giants? Yes, experts say - but they have to think and act truly local.

2 mins

MAKE A PLAN AND STICK TO IT

There's no one way to market a small business. So how do you get the word out? Experts say you must experiment...and really stick with it.

2 mins

MY FAVORITE CUSTOMER

For small, independent businesses, loyal patrons are benefactors, protectors, muses, and mascots. They make sure the show goes on. Here, three business owners celebrate an irreplaceable member of their community.

1 min

WRANGLING THE MANY-HEADED MONSTER

For mom-and-pop business owners, just as inflation calms in one area of operations, it rears its head somewhere else. The best way to stay on top of it, experts say, is to stay flexible.

2 mins

Changing Careers? Consider Franchising.

Here are five reasons why franchise ownership could be the right fit for you.

2 mins

When Life Is Preparation

Vanesa Ellis was no expert on mosquitoes or lawn care. But as it turns out, something else made her the perfect fit for two home-care franchise brands.

2 mins

Serving the Underserved

When Dennis Johnson opened a Pizza Ranch in Minnesota, he hoped to serve the nearby Native American communities in more ways than one.

2 mins

How to Pick the Perfect Franchise For You

There are a lot of great brands out there. But that doesn't mean they're all a great fit.

2 mins

How This Business Rookie Became a Top Seller

After competing in two Olympics, Cammile Adams dove headfirst into her second career - and became SafeSplash Swim School's #1 franchisee. Here's how.

2 mins

He Does $10 Million-Plus in Sales

When Jeffrey Bell gave up horse training to buy a Floor Coverings International franchise, he wanted to get out ahead of his new pack. To do that, he had to learn to delegate.

2 mins

Do You Say 'Yes' Enough?

We don't give ourselves enough credit for trying. So let's start doing it right now.

2 mins

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Entrepreneur US Magazine Description:

Entrepreneur US Magazine is the must-read magazine for anyone who wants to start, grow, or run a successful business. Each issue is packed with practical advice, inspiring stories, and expert insights that will help you take your business to the next level.

Whether you're a seasoned entrepreneur or just starting out, Entrepreneur US Magazine has something for you. Inside, you'll find articles on everything from business planning to marketing to finance to leadership. You'll also meet successful entrepreneurs who share their stories and insights on how to achieve success.

Here are some of the things you can expect to find in Entrepreneur US Magazine:

* In-depth articles on the latest trends and challenges facing small businesses
* Expert advice on how to start, grow, and run a successful business
* Profiles of successful entrepreneurs and their stories of success
* Interviews with experts in a variety of fields, from marketing to finance to leadership
* Practical tips and tools that you can use to improve your business

Entrepreneur US Magazine is a great resource for anyone who is interested in entrepreneurship or small business ownership. It is a well-respected magazine that is known for its high-quality content and insights.