Designs For A New Generation

Eco-conscious consumers are stimulating the demand for greener products, that are actually more cost effective in the long run

While 2019 will be remembered for a 16-year-old who made the climate change crisis the hottest topic in political discourse and drawing room conversations, the good news is that in 2020 it will continue to occupy world consciousness. While Greta Thunberg increased awareness about global warming, millennials have to be credited for increasing the pressure on companies to be eco-conscious.

After years of conspicuous consumption and a disregard for its consequences, consumers and companies are both waking up to using natural resources with more care and respect. As Franz Kook, management board chairman of Duravit, said: “Even though sustainability starts with the individual, whose washing, eating and consumer habits trigger a domino effect with consequences for our planet that are multiplied a billion times over, companies that manufacture millions of goods for distribution around the world and that employ a large number of people bear a particular responsibility.”