PRO TECHNIQUES YOU NEED TO MASTER IN 2022

As technology changes, so should your creative approach. We round up the essential pro secrets for success this year.

LOOK AHEAD Arm yourself with the right techniques to gain a competitive edge this year, both on social media and on the high street

Photography is a bit of a contradiction in that, since its inception, it has remained largely unchanged in its functionality and yet has also been revolutionised to unimaginable heights, certainly by 19th century standards. Indeed, parallels can be drawn with the aviation industry – today’s airliners are a culmination of decades of research and wonders of electrical and mechanical engineering, yet at their core, they still use the same design principles that inspired the Wright brothers’ first aircraft back in 1903.

At their heart, cameras are still light-tight boxes that capture tonal variation in different parts of a scene. But at the same time, the technology they showcase, and how this can be used in contemporary ways, demands that we regularly reassess our creative approach.

As new technologies are introduced and classic features become enhanced, we can achieve images that were previously impossible. With this comes artistic innovation and eventually an expectation, by customers and our peers alike, that we should be putting all of these new tools to good use.

Styles change with the cameras, lenses and software used to create them. We’re still living in the age of social media, which is where a huge proportion of the photos that we take end up. We need to think about how the users of our work present our images, and consider how we can use the latest tech to make their expectations a reality.