UPGRADE YOUR KIT

Take a step up, and unlock new image possibilities with the perfect kit

We all love the idea of upgrading our camera kit, and even more experienced photographers can be drawn to new equipment and get a sense of excitement at the thought of the image opportunities it might open up, although enthusiast and professional photographers tend to look at an upgrade in a far more practical sense than beginners.

Most of us start our photographic journey with one camera and a single lens (or perhaps a standard lens and one additional zoom optic, in a kit). We often crave more gear, thinking this will redefine our photography and enable us to achieve all of the images we seek.

We might then accumulate new items as we progress, sometimes duplicating particular focal length ranges, or camera features, as we replace older kit. Then, as we start to get more ambitious and perhaps even take on professional jobs, we start to re-access our priorities.

For pros in particular, it’s with a certain sense of irony that what they often aspire to when thinking about their ideal gear setup is being able to shoot everything with one camera and one lens. This is largely unattainable of course, due to practical restrictions of not having a backup if something goes wrong on a job. However, such a simple setup would allow the pro to focus on getting the essential shots, free of time-consuming gear decisions and compatibility issues. In the pro arena time is money, so simplicity can mean streamlined assignments, greater job turnover and more revenue.