Making Connections Through Books
Goodreads, the social networking website and app for readers, celebrated its tenth anniversary in September. With sixty-five million users and sixty-nine million book reviews, it is among the hundred most visited websites in the United States. Owned by Amazon and headquartered in San Francisco, the company is not just a platform to catalogue, rate, and review books, it’s also a promotional force in the publishing industry—one utilized by the Big Five publishers, independent presses, and authors alike.
In 2007 journalist Elizabeth Khuri and software engineer Otis Chandler, who were married the following year, created Goodreads to answer two needs book lovers often face: how to decide what to read and how to keep track of what you’ve already read. Social networking was in its infancy—Facebook had just hit fifty million users—and the couple wanted to bring the social aspect of reading, recommending, and discussing books to the Internet. “Most readers find the amount of books being published overwhelming,” says Khuri. “And there is something deeply satisfying about being able to track the books you’ve read.”
A teeming community of book bloggers and critics quickly latched on to the platform. Chandler says that publishing “the best reviews on the Internet” helped secure its success. Khuri adds that the reviews published on Goodreads are more personal than those of traditional book-review outlets, which enhances the site’s appeal. “Goodreads users are writing for their friends and for the community, so the reviews feel more authentic.”
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