The automotive market is becoming very competitive. Vehicles, especially cars, take new shapes with more attractive features very frequently. New models are rolled out at regular intervals that get shorter. The battle for market leadership is intensified by the increasing demand for customisation, emphasis on more electronics and software, more rigorous regulatory requirements and shorter time to market.
Simulation solutions enable companies to respond quickly to changing market demands by launching products faster and minimising risk and downtime. The US-based ANSYS Inc. offers a comprehensive software suite that spans the entire range of physics, providing access to virtually any field of engineering simulation that a design process requires. Organizations around the world trust ANSYS to deliver the best value for their engineering simulation software investment.
“ANSYS has developed solutions that help automotive companies drive multi-physics design simulation enabling cost-effective production of vehicles and world class automotive products”, Kaustubh Nande, Country Marketing Head, ANSYS, told Auto Components India. “On a global level 15% of our revenue comes from the automotive industry. Automotive players set benchmarks for other industries in relation to CAD and CAE, and they have played a significant role in boosting our revenues and growth,” he said.
Simulation is the solution
A shorter design cycle is the key to gaining competitive edge. But it has to be done without compromising performance. ANSYS has simulation driven design systems that can reduce physical prototyping and this will bring down cost, drive innovation, and reduce time to market.
However, physical testing will continue to play a role in the automotive industry. The relation of virtual testing with physical prototypes will depend on several factors such as the cost of prototypes, the nature of the product and the present legislations that make some amount of physical testing mandatory.
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