Tata Communications has been associated with Formula One Business, especially for data management and information exchange for the Formula One teams. “Over the years, our partnership with Formula 1 has grown to cover the entire ecosystem — from the company that runs the sport to the team that wins the sport, and to the range of broadcasters who take the sport to the fans globally,” according to Mehul Kapadia, Vice President, F1 Business and Product Marketing, Tata Communications.
Since 2012, as the Official Connectivity Provider of Formula 1, as well as Official Web Hosting and Content Delivery Network Provider of Formula1.com, Tata Communications has powered Formula 1 to seamlessly reach out to its tens of millions of fans across the globe with complete end-to-end solutions. They included setting up a trackside data centre at each race location in 2 days and dismantling it in just 3 hours, a process that would traditionally take weeks. The teams, both onsite at the circuit and in remote locations, are integrated completely into the Formula 1 setup. All this ensures that Formula 1 always has the ‘Speed To Lead’.
Tata Communications’ technology leadership and focused approach to foster a culture of innovation in the sport has been recognised by multiple stakeholders. As the Official Connectivity Supplier to the Mercedes AMG Petronas team, Tata Communications provides the team with 3 times faster connectivity than before, the ability to transfer live race data around the world in less than a quarter of a second. This is enabled by Tata Communications’ round the world wholly owned sub-sea fibre ring, and the rapid transfer of rich data from over 150 of the car’s sensors, which are being sent from the track to the factory and vice-versa. This gives the Mercedes AMG Petronas Formula 1 team the time to distribute data to the right engineers across the world; and a safe and reliable acquisition and transfer of data which is monitored by both an onsite team and a remote team who offer round-the-clock support.
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