With the avalanche of new digital technologies and engineering innovations, passenger cars have been undergoing tremendous evolution. However, the retail experience and touch points of buying such cars are still very much the same as it was decades ago. This is true not just in India, but also in many developed markets. Accenture studies how augmented reality and artificial intelligence are likely to alter the retail experience in the automotive industry.
New age customers strongly feel a huge difference in the brand experience between the company’s website and apps, and the real experience they get when they visit the dealership eventually. Leading global players have been sensing these challenges and are recognising the pulse of new age, digital, millennial customers. These insights are compelling the automotive industry to invest in omnichannel customer touch points, in which augmented reality (AR) and artificial intelligence (AI) will play a critical role.
OMNICHANNEL CUSTOMER TOUCHPOINTS
Store of the Future It is no surprise that future car showrooms could have no physical inventory, but would be filled with virtual cars that buyers can explore and customise in real time. Unfolding a state-of-the-art purchase experience, dealerships and stores will let customers explore through an array of digital merchandise. A smart application embedded in any hand-held device, will act like a virtual showroom, which potential buyers can visit to visualise the desired model, experience its augmented version and check if the specifications and features are aligned to their preferences.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Sound Generation For Enhanced Road Safety
With an ever-increasing number of fully electric and hybrid vehicles entering the market, we are witnessing a change in the acoustic experience in and around the car. The silent nature of the electric powertrain means that other road users miss the familiar acoustic cues that warn them of an approaching vehicle. To remedy this situation, Harman is working on various noise management solutions.
OBJECTIVE ASSESSMENT OF THE SAFETY CONTRIBUTION OF TODAY'S AUTOMOTIVE HEADLAMPS
Good lighting makes a major contribution to road safety. In 2011, the International Commission on Illumination (CIE) presented an evaluation system for headlamps that can objectively assess the quality of illumination and glare limitation. New light sources like LEDs and lighting functions (glare-free high beam, partial high beam) have been available for several years, so that an extension of the proven CIE method is necessary, which takes into account, among other things, changed switch-on and service lives of new lighting functions and represents a generally understandable evaluation system. An evaluation system presented in the following by the Technische Uni versität Darmstadt, which was developed by an encompassing expert commission, is intended to provide representative data and enable an objective evaluation of headlamp performance.
RAPIDO RE-INNOVATES TO CATER TO POST COVID-19 LAST MILE CONNECTIVITY
The rapid pace of urbanisation in the country has witnessed cities expanding and subsuming surrounding villages and smaller towns, evolving into Tier II and III cities.
FUNCTIONAL SAFETY STANDARDS TOP PRIORITY FOR FUTURE AUTOMOTIVE DEPLOYMENT
Increasing levels of electronic content in vehicles result in a large amount of software that is required to run the scenes behind the mechanical aspects of a vehicle. Electronic systems in automobiles are part of every section, from the powertrain to comfort and convenience systems as well as all types of safety equipment. This makes electronics and the software running these systems a critical part of the equation for future mobility solutions. In addition, putting standards in place to measure methods of developing, testing and functioning of such electronic systems also becomes highly relevant.
“BYD'S EV STRATEGY TO ENCOMPASS MOST FORMS OF TRANSPORTATION NEEDS IN INDIA”
The country’s electric vehicle (EV) ecosystem is grappling with a plethora of challenges even as it is striving to wriggle itself out of the ‘nascent stage’ tag. In an exclusive chat with Auto Tech Review, Zhang Jie Ketsu, Executive Director, BYD India shares his perspective on the current EV scenario and how the company intends to progress faster in the Indian automotive industry
SAFETY IN ELECTRIC AND AUTONOMOUS CARS – SIMULATION OF COMPLEX CRASH SCENARIOS
Electric and autonomous vehicles allow for novel seating arrangements and packaging strategies, presenting new safety challenges. Physical crash testing must be supplemented with virtual simulation to ensure vehicle safety on shorter development cycles. With its Simcenter Madymo MBS software, Siemens provides improved runtimes and the Active Human model, enabling accurate and rapid occupant safety analysis in complex crash scenarios.
KIA SONET – A MIGHTY OFFERING IN THE COMPACT SUV SEGMENT
It wouldn't be wrong to say that Kia Motors India has taken the Indian market by storm in less than 12 months of its presence in the market.
NISSAN'S NEW DIRECTION: ARIYA ALL-ELECTRIC
Marking a key milestone in Nissan’s transformation strategy, Ariya ticks a lot of boxes highlighting the strengths of the global automotive giant.
BETTER SAFETY WITH EMERGENCY BRAKE ASSIST FOR MOTORCYCLES
Rear-end collisions with a slower vehicle suddenly cutting into the lane and intersection accidents with cross-traffic are among the most frequent motorcycle accident types. Continental is now developing an emergency brake assist, which detects an imminent collision with a vehicle ahead or with an obstacle, warns the rider and supports him during braking
ADAS WILL SERVE AS CATALYST FOR IMPROVED VEHICLE SAFETY
The automotive industry across the globe is increasingly focussing on safety.
