One of the more unexpected resurrections of a seemingly dead nameplate continues. Meet the 2024 GMC Hummer EV SUV, a sibling to GMC’s 2022 Hummer EV pickup. As you might remember, the Hummer brand burned out before it could fade away, shifting from macho fashion accessory to environmental pariah before being killed off in 2010 in the wake of GM’s bankruptcy. But it’s back in a big way and hoping to put a real—ahem—charge into the EV market, of all things.
The pickup arrives this fall and is on-trend; EV pickups are imminent from Ford, Rivian, and others. But the SUV, the body style Hummer is famous for, will be the sales leader once it goes on sale in the first quarter of 2023. As with the truck, the initial SUVs will be Edition 1 models, and you can plan on them being fully loaded, pricey, and available in just one color, in this case Moonshot Green Matte.
Like later SUVs (which will offer a full-color palette), the limited-run Edition 1 can be specced to satisfy both on- and off-road-minded customers. The on-road version will start at $105,595 and get 22-inch wheels, special floor liners, assist steps, and, of course, special badging.
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