Slippery slope for this driver after his initiative is rewarded with a dose of the white stuff
When I first started up as an owner driver, one of my first contracts was delivering doll’s prams. This was in long ago, pre-electronic days. Back then every bride had to have great big, coach-built, gleaming chrome carriages for the new arrival seven months after the wedding. These were the size of small cars and could hold up to four children, a week’s shopping and a hidden bottle of ‘cooking sherry’. Every Saturday young mothers would rumble down the High Street, proud pavement panzers, scattering pedestrians in panic until they met their “bestie” pushing their monkey. The two would then reduce the town centre to a standstill as nothing could get past.
Young girls wanted this symbol of female empowerment. There was a big demand for doll’s prams. Daughters wanted to copy their mothers, push their ‘babies’ down the precinct and smash into shoppers’ ankles at random. This was even though they cost more than the Hornby Flying Scotsman with real smoke.
The firm I delivered for had started out making carrycots. They worked out of an old mill, long gone, in Manchester. The owner had also offered a folding, wheeled frame to turn his carrycots into prams. But when compared to the Silver Cross baby carriages all the new mothers wanted, the combination just didn’t sell.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Economic Certainty
DAF’s HVO-sipping lightweight FTP chassis goes all-out for payload and fuel frugality.
Gold For J Mould
The life of the eight-wheeler can be harsh. Trucking went to hear how one Reading operator switched to Renault after a long and tough market-wide evaluation.
Step In The Right Direction
How switching to alternative liquid fuels can help operators put the brakes on HGV emissions.
Leading By Example
Flogas drives forward carbon reduction with new Bio-LNG powered truck duo.
Dearborn To Dagenham
Ford used to be a mainstay of the UK light/medium truck market – and in the 1930s offered three-tonners powered by the legendary Flathead V8.
Cost of traffic to UK business approaches £1bn
Cost of traffic to UK business approaches £1bn
Motward Marks Anniversary With Top-Spec Tribute Truck
Huntingdon, Cambridgeshire based Motward has celebrated 40 years in business with the purchase of a new Volvo FH16-750 tractor unit, which has become a lasting tribute to the company’s much-loved boss, Jason Tolhurst.
The New Hotel Entrance
Slippery slope for this driver after his initiative is rewarded with a dose of the white stuff
Trucker Of The Year 2018
In association with Staveley Head, Trucking magazine needs your nominations as we look to crown the country’s best truck driver!
Cat-Astrophe!
Feline shenanigans with clandestine stowaway of the furry variety