The Ivory Queen
Wedding Affair|February - March 2018

Synonymous with purity, simplicity and grandeur, ivory is quickly becoming the new favourite colour for bridal ensembles. In recent years, leading fashion designers like Sabyasachi Mukherjee, Manish Malhotra, Abu Jani & Sandeep Khosla and Rohit Bal among others showcased their bridal couture in shades like ivory and beige. Within no time, the popularity of this runway trend swelled and was soon spotted at weddings with brides flaunting ivory lehengas and gowns with fine detailing and elaborate embroidery work. Monotone bridal ensembles in such minimalist tones reveals not just a break from tradition, but also attracts a lot of attention.

The Ivory Queen

It is because of all the hype that surrounds this garb that designers keep pushing their limits to create extraordinary and unique bridal ensembles. Avant-garde designers have become more experimental with bridal gowns and lehengas. The signature Sabyasachi beige lehenga with tons of sequins and dull gold embroidery has emerged as one of the most popular choices among contemporary brides. Be it Amrita Puri, Soha Ali Khan or Anushka Sharma, brides these days are choosing to wear lighter shades on their wedding day. Shades like white, ivory and beige go well with any kind of accessory. Although bridal attires in lighter colours may be fast gaining momentum, one needs to be heedful that sporting a bridal ensemble in such a light and somber tone is not a child’s play.

Picking the right colour

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