Women start-ups rising and expanding

Biggest skill gap is perceived in the areas of using technology and digital mediums for marketing and brand building:

A mitabh Kant, CEO, NITI Aayog, has said that women-owned businesses and enterprises are playing a very prominent role in society. “I firmly believe that the next big disruption within the Indian startup ecosystem will be driven by women entrepreneurs with the digital platform being the biggest enabler,” he had elaborated.

Addressing participants at an event - ‘Game Changers - Women Startup Awards 2021’ organised by FICCI FLO, he said the share of women entrepreneurs in the Indian startup ecosystem is rising and expanding. Stating that women are the backbone of any economy, he complimented the organizers of the award and said it is a unique and innovative platform also providing a financial impetus to economic growth and leading to the creation of jobs. He released the ‘Whitepaper on Women Entrepreneurship in India’ brought out by FLO Mumbai along with SP Jain Institute of Management & Research.

Addressing the award winners, Sopnendu Mohanty, Chief Fintech Officer, Monetary Authority of Singapore, said one of the critical segments which would make a substantial impact on a fintech’s profitability is the women’s market in financial services. “Today, it represents the world’s largest and fastest growing market. Focusing on the women’s market is not charity, it is an opportunity that can be worth billions and could go up to trillion dollars of revenue,” he added.

The ‘Game Changers’ is a pan India competition for women-led startups that offer women entrepreneurs a chance to get their dream project funded through an exclusive group of reputed VCs by pitching and making a conclusive case to them. Smriti Tomar, Founder & CEO of Stack Finance, was recognized for her pathbreaking work within the fintech industry.