A catchy hashtag, a gluten-free menu, a coffee art counter and a scenic locale; Percept ICE’s Luxury & Weddings head, Khushi Singh, shares the trade secrets of organising millennial weddings worth crores.
In the background of the mighty Alpes, at the lavish Fairmont Le Montreux Palace, in a mandap decorated with pink roses and set in between two life-size pink flower elephants, Tanya Ganwani and Rajiv Varma vowed to spend their lives together. London and Dubai-based bride, the founder and CEO of Burn Activewear, and daughter of real estate giants Monica and Jayant Ganwani, and the groom, the scion of the Veetee Foods, a rice company in the UK, hosted 400-guests over four days of Indian rituals in a contemporary setting. There was a blockbuster every day. A black-and-gold welcome dinner, a performance by London’s party band The Fellas, another one by Europe’s largest live band Paris Select, and another by Sukhbir, Badshah and TEAM DIPS, a carnival-themed mehendi, DJ night by Dubai-based DJs Sameer and Czar and much, much more.
If you find the list exhaustive, imagine the efforts put behind orchestrating weddings and events of this scale. Cue Khushi Singh, HeadLuxury & Weddings, Percept ICE. She has 30 such events under her belt since she joined the 18-year-old division in 2014, and Percept ICE has over 100 weddings to its credit. Singh and her team of 25 have catered to a 1,200-people marriage party, for which the groom entered on a camel cart, and swimmers performed an artistic swimming choreography.
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