For the more environment-conscious, yet uncompromising, future clients of supercars, the machines must sustain the same fast performance even in the long run
In the automobile sector, luxury is defined as something more exclusive, unique and personalised. The challenge for brands is to consistently innovate, understand what customers’ desire and deliver that. It’s essential to set a benchmark in this space and always be future ready.
Technology
Electric cars are entirely new to India, but one will have to embrace the technology real fast, for the evolving consumer base, for the more environment-conscious, yet uncompromising, buyers. The time to start engaging these clients is now. We recently presented ‘TerzoMillennio’ — our concept of the future electric car, which physically imagines design, technology and theories of tomorrow, while sustaining the visual intrigue, high performance and visceral emotion of a Lamborghini.
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