What Was Carnival Thinking?
Bloomberg Businessweek|April 20, 2020
Carnival’s cruise executives knew earlier than most that they had a Covid-19 problem. They kept the party going as long as possible
By Austin Carr and Chris Palmeri, Jonathan Levin, Michael Smith, and K.Oanh Ha
What Was Carnival Thinking?

The news, when it reached the Grand Princess early on March 4, barely registered at first. In a letter slipped under passenger cabin doors, Grant Tarling, Carnival Corp.’s chief medical officer, announced that the U.S. Centers for Disease Control had begun “investigating a small cluster” of Covid-19 cases in California that might have been linked to the ship. Thirteen days after leaving San Francisco for Hawaii, the vessel would be skipping a scheduled stop in Mexico on its return voyage and sailing back early to its Bay Area port.

That day, passengers noticed new hand sanitizer stations and crew members wearing gloves, but life on the Grand Princess, which advertises 1,301 cabins, 20 restaurants and lounges, about a dozen shops, and four freshwater swimming pools, otherwise went on as normal. Guests prepared for a ukulele concert, played bridge at shared tables, and took line-dancing classes. That night, Laurie Miller and her husband, John, attended True or Moo, a show featuring an emcee in a cow costume; the following morning, John joined about 200 other passengers in the ship’s Broadway-style theater for a lecture on Clint Eastwood movies. “I’m surprised they’re even letting this event happen,” he whispered to a nearby friend. “This is a big crowd.”

Around lunchtime on March 5, the ship’s captain, John Smith, announced a quarantine over the ship’s public address system. All 2,422 passengers needed to go to their cabins to shelter in place. Laurie Miller was in the Da Vinci dining room eating chocolate peanut butter ice cream. “Oh my God,” she remembers thinking. “This is real.” Then she ordered more ice cream.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView all
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023