While MSMEs make up a significant portion of the business ecosystem in the country, a large portion the smaller players within this segment were the earliest to face the brunt of the pandemic. Many had no choice but to close their doors for good while others pivoted their business diversifying into other areas to stay afloat. Despite this, local entrepreneurs remain hopeful and as the world looks towards life in the post-pandemic era in the horizon, MSMEs are getting ready to re-start their businesses in anticipation of a surge of demand for goods services. The pandemic has forced the MSMEs to differentiate their marketing approach. To stay competitive, MSMEs turn to digitalisation to accelerate their recovery.
Accelerating MSME digitalisation
Realising this paradigm shift, unifi Business is geared to accelerate digitalisation in the MSME segment. Online shopping and e-commerce income grew at a rate of 33% in 2020. Meanwhile, food delivery revenue saw a peak of 116% in Q1 2021. The way we work has evolved too with 40% adopting remote working which involved the utilisation of online communication platforms. Businesses that adopted this digital drive benefitted immensely, this not only ensured the survival of their business, but impressively an increase in growth. These encouraging figures is the impetus for many businesses to take the leap into digitalisation.
“The pandemic has transformed the business landscape in Malaysia and digitalisation is the way forward,” said Ts Mohamad Yusman Ammeran, Head of SME Segment, unifi. “We see positive impacts in many businesses that we’ve supported during this very challenging period and I’m happy to see that these businesses not only recover but have thrived thanks to our digitalisation solutions.”
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