In unsettled times, nostalgia comes back into vogue. In this uncertain and somewhat crazy world, we believe it is back to the future with strong growth in slow travel for 2019 – river cruises, railway journeys, and heritage hotels are all hot topics.
Even in the much-stereotyped China market, we are seeing shiny modern hotels losing out to heritage hotels, reflecting a desire to understand and embrace history in a rapidly changing built environment.
THE ROAD MORE TRAVELLED
By 2030 a mind-boggling 1.8 billion tourists will be on their road to discovery, impacting on heritage icons, must-see cities and outstanding natural environments across the world. A key topic for the year ahead will be how to maximise economic benefits while managing environmental and social downsides everywhere from Maya Bay in Thailand to the Everglades National Park in Florida; this is a global dilemma. Dispersing travellers to new icons and managing flows will require new investment in infrastructure, tourism and hospitality assets and pioneering marketing. Hoteliers need to join forces with governments and have a strong voice in developing solutions and innovative strategies.
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