Smart Ready To Party
CEO India|September 2018

Smart has revolutionised urban mobility and pioneered innovative services that stand for joie de vivre in the city. The same now goes for night-life

Smart Ready To Party

With the Smart mobile disco, the automobile brand has developed an unusual workstation for DJs – with DJ booth, mixer console, fog machine and various light effects. The show car was created by product designer Konstantin Grcic. JBL, Smart’s long-standing audio partner, provided the professional sound equipment. The unusual Smart was one of the highlights at the preview of “Night Fever. Designing Club Culture 1960 – Today” at the Vitra Design Museum in Weil am Rhein. The show car will make its next public appearance at a smart party during the “Salone del Mobile Milano”, the world’s largest furniture trade fair, which draws some 350,000 visitors each year.

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