Freshen Up And Fly

Plaza Premium Group is changing airplane travel by making the most-dreaded aspect of the journey – passing time at uncomfortable, cold, smelly airports – pleasant, tasty and relaxing all in one go, much like ‘home’, which is something group chief executive officer, Song Hoi See, says he focuses on.

- Aparajita Saxena

Born to and raised in a big family inculcated a strong sense of family values in him, See tells Entrepreneur Asia Pacific, and those values are now his guidemap to running the company. Before establishing Plaza Premium, See was an investment banker, always on the go, and the idea of setting up private airport lounges struck him on one of those travels.

“I used to fly Business Class on an airline a lot when I was an investment banker, and that included access to airport lounges. But when I used to fly Economy Class, I found the lack of access to airport lounges very inconvenient. It makes working on the go so difficult, and then, inexplicably, the overall airport journey would also become much less comfortable.