'ITDC IS REPOSITIONING ITSELF AS A ONE STOP SOLUTION FOR HOSPITALITY, TRAVEL AND TOURISM RELATED NEEDS'
Express Food & Hospitality|January 2020
Celebrating a legacy of more than 50 years in the tourism and hospitality industry, Indian Tourism Development Corporation (ITDC) has come a long way. In conversation with Akshay Nayak, Piyush Tiwari, director – Commercial & Marketing, ITDC highlights how ITDC is adapting to the modern business scenario in the country
'ITDC IS REPOSITIONING ITSELF AS A ONE STOP SOLUTION FOR HOSPITALITY, TRAVEL AND TOURISM RELATED NEEDS'

How has ITDC been a game changer in providing topnotch hospitality to international and domestic patrons?

ITDC has a legacy of more than 50 years in the tourism and hospitality industry and has literally set standards for same in India. ITDC has been consistently evolving and working towards maintaining and enhancing its presence, turnover and profitability by strengthening other verticals like Ashok Tourism & Travels (ATT), Ashok International Trade Division (AITD), Ashok Institute of Hospitality & Tourism Management (AIH&TM), Ashok Events Division and Ashok Consultancy & Engineering Division to keep pace with the time. Our prime vision is to provide top-notch hospitality, travel and tourism-related services, and to achieve that ITDC has been putting its best efforts to meet industry norms and practices.

One fine example is the Hotel Ashok, New Delhi. Build-in 1956 and located in the prestigious Diplomatic Enclave of New Delhi, the flagship of The Ashok Group truly lives up to its claim, “They do not build hotels on such grand lines anymore.” The Ashok has been setting standards, not only in conference handling but also as a fantastic host for state guests and VVIPs. Services and amenities offered by the hotel pamper almost every section of guests from home and abroad, with traditional Indian hospitality. Ever responsive to the need of times, the hotel offers an array of international cuisine experiences, apart from its regular culinary offerings.

What do the current trends in hospitality industry suggest? How is ITDC adopting the same?

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