Shitposting is serious business. Just ask Lit, the pseudonymous creator behind the financial meme account Litquidity. He's amassed 700,000 Instagram followers and 270,000 Twitter followers for his snarky commentary on the cultural mores of budding American Psychos and Bored Ape collectors, skewering Goldman Sachs interns for their penchant for overpriced Hamptons rentals, crypto bros for going all in on not-so-stable coins, and Jeff Bezos for just...being. But Lit's ambitions are far grander. "[My] vision is building out a Barstool Sports, but focused on finance," he says, speaking to Fast Company over Zoom, his face obscured by his trademark avatar: a dollar bill adorned with a frazzled-looking George Washington.
That Lit's inspiration is Barstool, the infamously abrasive but undeniably successful digital media company, is telling. The meme maker has enjoyed a bull run over the past couple of years, as he's gone from making fun of bankers' outfits to cultivating a budding empire. In addition to his social accounts, he hosts a weekly podcast (Big Swinging Decks) that unpacks rumors and trends in the financial industry and writes a daily newsletter (Exec Sum) that breaks down news from Wall Street and Silicon Valley. He has a "meme services" arm (aka memes-as-a-service, or MaaS) and an e-commerce site selling the likes of "lever tf up" baseball caps and Lehman Brothers banker bags.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
