AT 2:54 P.M. Pacific time on Sunday, May 31, the Twitter account for Nextdoor, the fast-growing, neighborhood-centric social network for sharing local news or promoting a yard sale, let its almost 40,000 followers know how the company felt about the nationwide anti-racism protests in response to the May 25 killing of George Floyd by Minneapolis police.
On a black card, the white text read, “Black lives matter. You are not alone. Everyone should feel safe in their neighborhood. Reach out. Listen. Take action.”
A flood of companies issued similar pro-BLM social media posts, and many were mocked for the way the message ran counter to their actions regarding race, but few received a response as fierce as Nextdoor’s. Beyond the digital scorn, NBC News soon reported that Nextdoor users were spreading false rumors about anti-fascist protesters being bused into neighborhoods, fueled by President Trump’s rhetoric. BuzzFeed and The Verge followed up with stories about Nextdoor’s moderators deleting posts about Black Lives Matter and the platform’s lack of tools to help them navigate difficult conversations. The usually buoyant Best of Nextdoor, a comedic Twitter account that shares outlandish posts from Nextdoor’s more than 265,000 global neighborhoods, launched a petition with demands including that moderators undergo bias training and accept a code of conduct.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
