India's Wines Growing Love for
Food & Beverage Business Review|August-September 2016

Changing tastes of Indians in their drinking preferences has resulted in changing fortunes of the Indian wine industry.

India's Wines Growing Love for

The indigenous wine industry is seeing a constant growth in demand in the country. One of the reasons for the increased wine consumption in India during the recent years is perhaps due to reports of wine being good for your health.

Today there is a variety of wines — Indian as well as foreign— available in the Indian market. Ashok Malkani examines various aspects of this age-old but forever new beverage, which is becoming popular with the young and the old alike in the metros and mini metros of the country.

Price-wise, most other alcoholic drinks are not only cheaper than wines but also are more intoxicating. This is a detriment in a country like India, where the market is largely price-sensitive and where alcoholic drinkers, by and large, prefer hard drinks which can give a good ‘kick’ of headiness. But despite all these, nowadays in urban India, we are increasingly seeing that not only the elites but also the laymen are consuming wines with increasing frequency.

Wine has been perceived as an elitist drink in India, but slowly and surely, this erroneous perception is undergoing change. The rise in disposable incomes in select but sizeable pockets of urban Indian society during the last decade; the growing awareness and fascination in the country towards international food & beverage trends, which again is fostered by increased exposure to Internet, television and overseas travel as compared to a decade before; a demographic ratio tilted heavily in favour of the young population; and growing economic and social independence of women have all contributed to the increasing wine consumption in the country. Perhaps the knowledge about the health connotation of wine intake has also contributed to this trend.

Wines in India

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView all
Healthy Food - An Attempt to Meet Diners' Desire
Food & Beverage Business Review

Healthy Food - An Attempt to Meet Diners' Desire

Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.

time-read
10+ mins  |
April May 2024
Combating Protein Deficiency
Food & Beverage Business Review

Combating Protein Deficiency

In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.

time-read
1 min  |
April May 2024
Newest Beer Chugging Spot KLING Brewery
Food & Beverage Business Review

Newest Beer Chugging Spot KLING Brewery

Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.

time-read
1 min  |
April May 2024
Caffe Allora Expands Presence
Food & Beverage Business Review

Caffe Allora Expands Presence

Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.

time-read
1 min  |
April May 2024
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Food & Beverage Business Review

"No matter how many goals you have achieved, one should also set their sights on a better, higher one"

Hemant Yadav, Head - F&B Operations, Kylin Experience

time-read
3 mins  |
April May 2024
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Food & Beverage Business Review

Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi

Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.

time-read
7 mins  |
April May 2024
For Our Plates and Palates
Food & Beverage Business Review

For Our Plates and Palates

Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.

time-read
4 mins  |
April May 2024
Cool Mocktails are Hot!
Food & Beverage Business Review

Cool Mocktails are Hot!

They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.

time-read
5 mins  |
April May 2024
Melon - Versatile to Beat the Heat
Food & Beverage Business Review

Melon - Versatile to Beat the Heat

Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.

time-read
4 mins  |
April May 2024
Summer Menu Fiesta
Food & Beverage Business Review

Summer Menu Fiesta

Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.

time-read
6 mins  |
April May 2024