The program already reaches 320,000 women in West Africa, representing 8 percent of the global shea industry’s workforce.
RISING DEMAND FOR ETHICAL SHEA
Ethical claims are the fastest growing types of claims in the chocolate confectionery and chocolate spreads sectors, according to Mintel GNPD (Global New Products Database), having increased by about 70 percent between 2016 and 2020.
There is more than just cocoa and sugar in chocolate and consumers and companies increasingly want all ingredients to be sustainable. Shea is a widely used plant-based fat ingredient in chocolate products, where it delivers excellent quality, texture, and functionality. Demand for sustainably sourced shea is currently higher than ever.
AAK is one of the world’s leading shea suppliers. The company directly sources shea kernels from Burkina Faso, Ghana and Ivory Coast where women predominantly collect the kernels. Within Kolo Nafaso, established in 2009, AAK purchases directly from women’s groups, ranging from 7 to 400 in size, eliminating the need for middlemen. As a result, the women are empowered to invest back into their own communities. This enables them to build a better livelihood for themselves and their families.
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