The Profit And Pain Of Online Dating
Forbes Africa|October 2018

Swipe left or right for love at first site? While dating apps make money playing cupid in cyberspace, some users have burned their fingers flirting with danger.

Peace Hyde
The Profit And Pain Of Online Dating

A serendipitous meeting at the gas station, a chance encounterat a bar on a rainy Saturday night or divine intervention during church service on Sunday…

This is certainly not how the millennial generation finds love these days.

American artist Julie Dillon says: “Our universe grants every soul a twin, a reflection of themselves. The kindred spirit, and no matter where they are or how far away they are from each other, even if they are in different dimensions, they will always find one another. This is destiny; this is love.”

But that was before dating apps played cupid in cyberspace. Today, the smartphone-obsessed generation would rather enter the world of dating online.

Love too has officially been disrupted. The once-taboo subject is a digital trend and businesses are cashing in.

According to Statista, revenues in the online dating segment are expected to show an annual growth rate of 3.9%, resulting in a market volume of $1.6 billion.

And for those confident enough to enter this nebulous world, it has its own lingo they need to master first.

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