The first time Guneet Monga, founder of Sikhya Entertainment, a production house based out of Mumbai, got into the short documentary space was in 2016 when American film producer Stacey Sher reached out to her for a short film her daughter was making in India. After listening to the idea—a film about the taboo around menstruation and how social entrepreneur Arunachalam Muruganantham was making cheap sanitary pads—Monga decided to come on as executive producer of the film.
The team hired a young director, Rayka Zehtabchi, who was fresh out of the USC School of Cinematic Arts in Los Angeles, to make the film. Their aim, when they started shooting at Hapur village in Uttar Pradesh, was to raise funds for a pad-making machine to donate to Muruganantham. Little did they know that the short film, Period. End of Sentence., would go on to bag the 2019 Academy Award for Best Documentary (Short Subject).
Not just documentary and nonfiction, shorts, including in genres like thrillers, comedy, drama, horror and romance, are seeing a revival in recent years. While traditionally, they were considered only for film festivals, today they are finding an audience through YouTube, IGTV and over-the-top (OTT) platforms. They are attracting not just young and amateur filmmakers but also the biggest names in cinema; the only requirement being a powerful script.
“Shorts are a quicker way to connect with the audience. Even a 5-minute film with a powerful story is going to connect with the audience,” says short filmmaker Satyarth Singh, who established his production house, Lights on Films, in 2012. He has made six to seven shorts, starting with a documentary in 2013 and moving on to fiction in 2014.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet