Cautiously optimistic
Hospitality Talk|September - October 2021
Pinning Raffles Udaipur on Accor’s global map, Kerrie Hannaford, VP – Commercial, Accor India & South Asia talks about raising the bar with immersive hospitality and emotional luxury.
Lipla Negi
Cautiously optimistic

Kerrie Hannaford

What have been your considerations behind coming to India? We are confident that India’s luxury hotel industry has a bright future. Raffles is the 10th brand that Accor is introducing in India. There is a promising future for such brands in the region as there are discerning customers that are looking for memorable, inimitable luxurious experiences which a brand like Raffles delivers.

Were M!CE, big fat Indian weddings, a consideration for entering India?

M!CE and weddings are segments that remain a focus area for most hotels. In a country like India, weddings will always see traction, as they are firmly entrenched in the culture. The ongoing global pandemic has brought in a wide range of new trendsetting patterns in the big fat Indian weddings industry.

There has been a complete shift towards contactless food services, micro wedding ceremonies, in addition to the present norms of socially distanced gatherings, with a focus on highly sanitised venues. As modern-day business travellers look for an accommodation or event venue where they can experience exclusivity, peace and tranquillity, Raffles Udaipur aims to be a workcation destination that keeps them inspired.

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