Being talked about as one of the most preferred cities when it comes to ‘spiritual tourism’, Puri was reported by travel marketplace ixigo to have a month-on-month growth of 60% in hotel booking as compared to Varanasi with 48%. Quoted as the ‘epicentre of spirituality’, Puri, the sanctified centre of Odisha (India), revolves around the Hindu deity, Lord Jagannath, enshrined in the grand 12th century Kalingan temple. It is a celebrated religious centre for the Hindu community. One of the five sacred Khetras of Odisha, Adi Sankaracharya (8th Century AD), the great profounder and exponent of Advaita-vada, sanctified it by establishing a monastery called Govardhan Matha. Jagannath Temple is, thus, considered to be one of the four dhams of Hinduism.
Turbulent times
Puri, however, has had its own share of bad times, when it got battered by Cyclone Fani on May 3, 2019; a rarest-of-the-rare summer cyclone, a Category-4 storm, eventually caused a landfall in the town. Despite bearing the brunt of the storm, Puri was back on its feet in record time. Owing to just sheer commitment and hard work, in just two months’ time, after the brutal storm, Puri managed to host millions of tourists for the world’s biggest chariot festival, Lord Jagannath Rath Yatra. No wonder, the coastal town continues to remain prominent and sought-after among spiritual seekers and is rightly regarded as the backbone of Odisha Tourism.
Getting it right ‘again’
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...