The significant role that travel agents play in promoting tourism was underlined in a RedSeer report titled ‘Travel market in India’. According to data provided by RedCore, an arm of the Bengaluru-based market research firm, 80% of international air travel and international leisure travel is currently booked through agents.
Travel in India is still heavily dependent on agents, who not just offer convenience and trust, but are also price competitive to direct booking. They represent over 50% of the travel market share and are expected to maintain this share in coming years, said Anuj Kumar, Director at RedCore.
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