As Founder and CEO of The Abraham Group, Inc., Jay Abraham has counseled over 10,000 clients in more than 1,000 industries. Widely recognized as a leading expert in sales and marketing, Abraham has spent his entire career solving complex problems and fixing underperforming businesses. In this series of articles, Abraham speaks about three topics at the heart of his overall business philosophy.
What does it mean for your company to be preeminent in its field? And why should current and potential clients care?
The answers are simple, but reaching preeminence is not. Being preeminent means being better than everyone else in every way. When it comes to business, it means being the supplier or provider of choice. Preeminence strategies include creating something entirely new, mastering a niche, developing pricing efficiencies, or outperforming similar competitors as a trusted advisor and thought leader.
Today’s success in business depends, in great measure, on not only developing preeminence but in your ability to convince prospects of your preeminence in your field. To gain absolute advantage in the eyes of your target market, you must be seen as the only viable source and solution to fulfill their goal, solve their problem, or make their opportunity a reality. Becoming the superior choice among all others in the category is always your goal.
So how do you get there?
1 | Always sell leadership
People are inherently begging to be led, but only by someone that they feel has their best interests solidly at heart. The key is to demonstrate with integrity that you feel the same way about their issues and challenges as they do. Demonstrate that you truly understand and possess/offer the only solution for fixing them.
2 | Selfish vs. Selfless
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.
Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.
Three years ago, U.S. entrepreneurs were enjoying one of the best funding environments in decades. Venture capital and private equity hit all-time highs as banks loaned at historically low interest rates. All you needed to get a term sheet, it seemed, was a smile and a pitch deck.
Lift Off - Would you pay $50,000 to touch the edge of space?
Would you pay $50,000 to touch the edge of space? Meet the entrepreneurs providing a rarified clientele with a luxurious, once-in-a-lifetime journey.So you want to go to space. To take in the expansive curvature of the Earth glowing miles above the atmosphere, surrounded by pure darkness. To experience the mind-altering overview effect described by astronauts as a transcendent state of awe, staring back at the planet on which you've inhaled your every living breath.
There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,
Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy, the midlife wisdom school I co-founded in 2018.
A Scientific Discovery that Unlocks Your Body's Healing Power
The founder of Stemregen, a company that creates powerful supplements that stimulate the body's natural repair system, explains how a \"fringe idea\" opened up a new world of stem cell therapy.
Transformative Growth: Agency Masters the Art of Evolution
As a destination marketer, Awestruck has mapped out a journey to success by constantly developing its services and its staff.
For the Love of the Restaurant Experience
The founder and CEO of DJB Hospitality shares his passion for the challenging and uniquely rewarding hospitality industry.
Custom PEO Solutions for Blue-Collar Industries
COMPEO is an HR management solutions provider with a jaw-dropping five-figure growth rate.
Homebuying Was BrokenMeet the Founders Here to Fix It
Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.
A Focus on Complete Solutions for Regulatory Environments
The Northcross Group develops sustainable processes for clients with compliance needs.
