A Bigger Picture

Inc.'s annual founder-friendly investors list offers an inside track on the PE and VC firms that help founder-led companies grow.

Whether you need funding to help turn your startup into a successful business or to grow it into an industry leader, Inc.'s fourth annual Founder-Friendly Investors is a great place to start. Since we last published this list, U.S. businesses have had to contend with record inflation, fears of a coming recession, and a Great Resignation that, uh, just won't quit. Finding an investment partner to help you handle these challenges could make the difference between your business gaining an edge or taking a turn for the worse. After all, private equity and venture capital firms don't fear change.

They engineer it. "If they bought the business, it's not to just keep doing more of the same," says Bob Gogel, a serial CEO and longtime consultant to entrepreneurs. "It's to do some new, innovative things." While investment activity in 2022 has fallen from record levels last year, the amount of capital going to U.S. businesses remains healthy historically.

During the first half of the year, U.S. VC firms invested more than $144 billion across nearly 8,000 deals, according to research firm PitchBook. Meanwhile, landed on the Inc. 5000 list of America's fastest-growing private companies after striking up the relationship.

One thing all these investment firms have in common is that they work with the founders, not against them. And the result is usually a good payday. Yes, there will be change-but that's what it takes if you want a big chunk of it.

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How Main Post Partners helped Nulo shake up the pet food playbook with innovative products.

BY BEN SHERRY