Trina Spear first discovered the sleepy but lucrative scrubs market when she did a private equity deal for a large U.S. scrubs maker. Then a mutual friend introduced her to Heather Hasson, a fashion designer who was working on scrub designs that featured high-tech fabrics and trendy silhouettes. The two started Figs, the first e-commerce site to sell scrubs directly to consumers. They weren’t the only ones who saw a smart idea—early investors included Lululemon’s ex-CEO Christine Day and actor Will Smith. They expect revenue this year to top $100 million.
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