"I grew up believing that success should be highly visible. And my professional experience prior to LTK was in communications. So, in the company's early years, I needed to have press and awards, to have celebrities using our products, and to have the right investors. I'm embarrassed to say that early on, almost half my time was spent working maniacally to achieve those things.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
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