Peloton did everything wrong - and still reinvented the studio fitness industry.
PELOTON CYCLE’S indoor studio in the Chelsea neighborhood of Manhattan resembles New York City’s other fashionably over-designed cycling studios. The reception area is all clean lines, bright woods, polished metal, neutral colors. There’s an artisanal coffee bar. The place is packed with people of minimal body fat. There’s a gorgeous locker room, Malin+Goetz toiletries, and fluffy towels.
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