In an interaction with People Matters, Zairus Master, CEO - Shine.com shares his views on the success strategy of Shine, staying agile and responsive to the fast evolving trends in the recruitment industry, and simplifying job searches for job seekers
Zairus Master is the CEO of Shine.com has more than 20 years of experience working in various roles and has worked in top Telecom & FMCG companies in the past. Shine.com, founded in 2008, is the second largest online job portal in India that connects jobseekers and recruiters by matching candidate profiles to the relevant job openings. Shine works closely to bridge the gap between talent & opportunities and offers end-to-end recruitment solutions.
What has been the biggest driver of Shine’s success strategy?
Shine was the 4th player to enter the job portal market. And over the last 4 years, we have progressed to being the 2nd largest job portal in India. The biggest driver of our success strategy has been a focus on continuously making the talent acquisition value chain more seamless. For us, one of the key learnings, as well as a challenge was how to stay agile and responsive to the fast evolving trends in the recruitment industry while scaling up the organization at the same time. The skills in demand today are very different from what recruiters were looking for 4 years ago and are still constantly shifting every few months. We recognized this challenge early on and launched Shine Learning, which was a strategic move that has started to pay dividends already. Shine is determined to continue its efforts in making a job search a more seamless experience for all the stakeholders involved and hence positively impact the recruitment landscape.
What do you think has been the inflection point in the recruitment industry and what trends do you foresee shaping up the future of this industry?
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