The onset of the pandemic has changed the way the Indian Retail Industry works and the Indian consumer shops. From researching online and buying in-store, the consumer moved to buying online and picking up in-store. Now with COVID-19 forcing people inside the relative safety of their homes, the customer is buying online and getting every home delivered.
While the consumer wants greater freedom of choice and convenience – from ordering, to delivery, and payments – s/he also wants everything at his doorstep. There is a significant increase in the awareness and adoption of digital commerce and omnichannel buying. “Consumers are buying what they need. The biggest trend in the post- COVID world is that people are mostly buying essential items. Staples, fl our, and oil categories are growing. Snacks, health drinks and health foods are also doing well. The tea and coffee segment has grown 48 percent in 3 months,” says Samarth Agarwal, Co- Founder & CEO at MaxWholesale. “There is a shift in payment mode behaviour. Pre-COVID, cash on delivery used to contribute 60-70 percent of transactions. This has now reversed as customers and brands are opting for pre-paid options and prefer contactless delivery,” adds Vibhor Sahare, CEO & Co-founder at ANS Commerce highlighting other changes in consumer behaviour.
Evolving Trends
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