The coronavirus pandemic has been tough on everyone, but for those committed to regular physical workouts, the situation has had its own particular challenges.
“There is no doubt about it: The pandemic has made it more difficult for Americans to exercise, especially with gyms and health clubs closing,” asserts Aryn Doll, RDN, nutrition education specialist at Lakewood, Colo.-based Natural Grocers by Vitamin Cottage. “Despite this, many are finding creative solutions to stay moving and continue their exercise regimens at home, which has helped to maintain and potentially even grow sales in the sports and performance products arena.”
According to Doll, the retailer offers a range of high-quality and affordable sport- and performance-specific products, along with foundational supplements, and among its top-selling categories are collagens, whey and plant proteins, MCT oils, electrolytes, and pre- and post-workout formulas. During the pandemic, Natural Grocers saw its performance nutrition category increase by 3.2%, the protein category rise by 10.8%, and collagens soar by 19%.
The company provides customers and its good4u Crew with free nutrition education on a quarterly basis about a different supplement that can aid their health, and has on staff highly trained nutrition experts, also known as Nutritional Health Coaches (NHCs), to help customers achieve their fitness goals, notes Shelby Miller, Natural Grocers’ manager of scientific affairs and nutrition education.
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