Le Marche started its journey in 2005 and established its presence in its catchment areas as a premium grocery supermarket. In 2017, DS Group acquired the brand to transform it into a professional entity which can be scaled up in a calibrated way in line with the envisaged strategy for its retail business.
DS Group redefined its core value proposition, identified pillars of growth and worked towards strengthening them, upgraded store infrastructure and layouts in line with the revised strategy, established a high-performance culture in the organisation with a professional team and process framework to back it up.
The organisation has been armed with the best in class IT systems to complete this transformation and all of this has yielded great results for the brand. The grocery supermarket ended 2019 with one of the highest growths in the retail segment, absolute best in class results against operational metrics with few stores clocking more than Rs 30,000 sale per square feet, enhanced customer acquisition and phenomenal employee engagement scores.
In a candid conversation with Progressive Grocer, Amit Dutta, CEO, Le Marche Retail shares the journey, impact of pandemic, strategies and learnings and future plans of the brand.
Excerpts from the Interview:
How is Le Marche different from others in the same category?
We are different from the other brands on the basis of ownership, operations and value proposition to customers.
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