A quick Google search on small business ideas apt for a mall will throw up options of the most in thing these days – setting up a kiosk. The business of kiosks in malls isn’t something that has happened overnight. This business idea has been advocated globally in developed countries for decades, even though it has picked up pace in India very recently…
E -commerce giant Amazon has been toying with the idea of installing kiosks in malls in India for some time now. Their tryst with the idea began two years ago with the setting up of kiosks in malls in Bengaluru. Today, they operate five kiosks in Mumbai, Noida and Ahmedabad. These kiosks offer customers the experience of using Amazon devices including Kindle, Echo and Fire TV before they buy them. The very fact that recently they went ahead to announce the roll out of 100 new kiosks in malls across the country speaks volumes on the potential they see in this format. Whether or not this can be considered as a prelude to their aim of setting up of brick-and-mortar stores in India remains to be seen, but the mere fact that Amazon is taking the business of kiosks seriously signals an opportunity for budding entrepreneurs to enter this space. In India, the most common categories for kiosks include food, cosmetics and accessories though malls today are experimenting with niche kiosk offerings like tattoos, quick hair-cuts and astrologers.
A Quick Run-Down from Malls
One of the most prominent names in malls in the west is Inorbit Malls. Inorbit houses around 40-45 kiosks in each of their locations i.e. Malad, Vashi, Bangalore, Hyderabad and Vadodara with a lease agreement extending to a period of 11 months.
According to Naviin Ibhrampurkar - Marketing Head, Inorbit Malls, the kiosk formats for them has been working “really” well especially in the food and beverages segment. “Recently, the format has gained popularity among categories like accessories, cosmetics, nail services and tattoo art too,” he states.
Brands like Colorbar, which retail through EBOs as well as MBOs in department stores like Lifestyle, are big fans of the kiosk format, proving Ibhrampurkar’s statement of the format attracting cosmetic brands.
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