While movie theaters and malls have been pairing up for years, today shopping centre operators are increasingly shifting focus to entertainment options, particularly in the last few years. This is in line with the new and modern strategies they are formulating to keep up with changing consumer dynamics…
Shopping centers are traditional destinations for families. However, retail by itself appears to no longer suffice as a draw for leisure experiences. Yes, families still come to traditional shopping centers to buy what they need, but new entertainment destinations such as urban entertainment centers and location-based entertainment centers are appearing, many with retail as a significant part of their mix.
The consumers’ ambitions to reach global standards in lifestyle, coupled with high disposable incomes, are aggressively scripting a radical change in the business viability of organised retailing.
While movie theaters and malls have been pairing up for years, today shopping center operators are increasingly shifting focus to entertainment options, particularly in the last few years. This is in line with the new and modern strategies they are formulating to keep up with changing consumer dynamics – with changing shopping habits and online buying options growing more easier than ever, consumers are shifting to spending on experiences.
Malls are transforming into community spaces, bringing to the discerning consumer the best of brands, food, and entertainment. They’re hubs where people go to rejuvenate, socialise and entertain – they are Family Entertainment Centres (FECs).
Leading The Way
Delhi-NCR is way ahead of the Tier I & II cities in providing FECs. The city has everything –from amusement parks to water parks, from rides to the sports arenas, gaming zones and even kids’ entertainment centres. Moreover, most of these options are present in shopping malls which makes these malls an even more popular hangout places. Millennials, new age parents who are completely into the concept of FECs and the elderly love the idea of quality family time in these FECs.
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