Nic Haralambous of NicHarry.com describes himself as an omni-channel player in the retail space.
“The future of retail is not pure play anything. You can’t exclusively be online and you can’t exclusively be offline in bricks and mortar. The best retail businesses are going to figure out how to mould the two experiences together.”
It’s a view that MattPutman, co-founder of mobile payment provider iKhokha, holds too. “Retailers, whatever their size, need to embrace as many routes for customers to complete sales as possible,” he says. And, whether or not your customers are actually buying online, they are definitely doing some kind of online or mobile research to validate that your business is real and your pricing fair.
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