The YouTube trio Tree Potatoes spills on how to make videos that will take root and bloom into a viral success.
#1: BE RELATABLE
JANICE CHIANG:
Make your videos relatable. If it’s about something people encounter on a daily basis, they’ll tend to share that video. For example, we did a video on differences in a relationship during the dating and marriage phases. People could relate like, “Yeah, my husband used to treat me this way when we were dating and now it’s different.” Or that video we did about the different types of MRT commuters. You do see people like that on the train when you travel. And people will share or tag their friends like, “Hey, this is you!”
AARON KHOO: We did a video about romance in movies versus real life. That was really popular ’cos when you watch romantic scenes in movies, they’re so different from what actually happens in real life. You don’t run to the airport to find the girl waiting right there for you. Firstly, the airport’s in Changi, so if you’re running to Changi, good luck. Secondly, by the time you get there, you probably won’t even be in time to see her.
#2: LOVE YOURSELF
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
What a G.E.M.!
Hongkong singer and new Tag Heuer global ambassador G.E.M. TANG, in town recently for F1, has a “guilty indulgence” that will just make you feel more guilty about yours.
The Twins Effect
Is the local showbiz scene big enough for both JAYLEY and HAYLEY WOO to twin and win? We compare and contrast.
Wake-Up Call
Following SHINee frontman JONGHYUN's suicide after a long struggle with depression, fans and celebs are urging the K-pop industry to pay more attention to the well-being of their artistes.
Coming Clean
Chart-topping British band CLEAN BANDIT, in town on Jan 22 for a gig, may be famous for using classical music in their hits, but that won’t stop them from collaborating with Beyoncé, as bassist Jack Patterson tells us over the phone.
Wong Time Right Target
The always-glam FANN WONG goes glum for her first major movie role in three years.
Star Ship Troopers
Space Travel is about to get more exciting. Chris Pratt and Jennifer Lawrence, two actors already in Hollywood’s Stratosphere, take off this week for the Sci-Fi Romance Passengers.
Sandra Riley Tang, 25
The Sam Willo ws singer works out because “I really love to eat”. Yes, The Yoga Cofounder’s fad diet days are definitely over.
Comme What May
The man behind the Comme des F***down streetwear, Rusland Karablin, is so Zen (check out the mantra emblazoned on his swag), he doesn’t mind that everyone from Bugis to Bangkok is bootlegging his stuff.
“My Parents Told Me: You're On Your Own Now”
Getting cut off financially by her folks turned Asia’s Next Top Model alum AIMEE CHENG- BRADSHAW into a “super frugal” model. Except when it comes to yoga and shoes.
A Slice Of New York In Singapore
WOLFGANG’S STEAKHOUSE at the new Intercontinental Singapore Robertson Quay offers an authentic NYC steakhouse dining experience. But be prepared to leave with a much emptier wallet and smelling of beef fat.
