When Purina offered to send me and my cat BB an iPad loaded with Cat Fishing 2 (fave.co/3zvTPJF) to promote its recent App Store update, I figured she’d be utterly disinterested. Even though the free app is designed for felines and features a whole host of cat-centric customization options— including type, number, and color of fish that swim around on the screen—I know BB and none of my many gadgets have ever captured her attention.
But to my surprise, Cat Fishing 2 was different.
The box I received was filled with goodies for BB, including a couple of pouches of Friskies Warm’d & Serv’d cat food (she loved), a cat-size Friskies hoodie (she hated), and a handstitched felt toy in the shape of a console controller, which was clearly filled with some magic catnip because I’ve never seen her go so crazy for a toy for so long. I actually had to hide it so that we could get down to the business of fishing.
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