What the iMac refresh can tell us about Apple's future products

Apple’s business approach and position in the market has varied over the years.

- DAN MOREN

August tends to be right in the middle of the summer doldrums, the time when everybody goes on vacation and thus news—including tech announcements—are few and far between. Then again, 2020 isn’t your average year, so perhaps it’s not a shock that August saw a departure from the norm with Apple announcing a surprisingly substantial update to the iMac (go. macworld.com/ifaq).

My colleague Jason Snell has already expounded upon what the revamp to Apple’s popular desktop means for the future of that product (see page 11), but I think it’s worth it to take a moment and see what we can extrapolate from this update and learn about the future of Apple’s other devices. Apple is no stranger to introducing updates in one device that eventually migrate to the rest of its lineup, even from the Mac to the iPhone and iPad and vice versa, and this iMac update is certainly no exception.

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